GROWTH MARKETING MANAGER
GROWTH MARKETING MANAGER 📍 Санкт-Петербург 🕐 Полный день #Вакансия #СанктПетербург #Услугидлябизнеса #Полныйдень 🔷 Должностные обязанности: • Build and execute the overall growth and performance marketing strategy. • Manage end-to-end paid acquisition campaigns across Google Ads, Meta Ads and other relevant performance channels. • Drive new customer acquisition, app installs, registrations, first rides, and other key conversion events. • Optimize campaigns based not only on CPI, but also on customer quality, conversion, retention, ROAS and LTV. • Own and execute CRM and lifecycle marketing campaigns, including: o Push notifications o Trigger-based campaigns o Automated customer journeys o Customer segmentation o Reactivation campaigns o Retention and engagement campaigns • Develop initiatives designed to increase customer lifetime, frequency of use and retention, while reducing churn. • Manage campaign budgets, targeting, audiences, creatives, testing, optimization and scaling. • Analyze customer behavior and campaign performance and translate data into clear actions. • Continuously test new campaigns, audiences, messages, offers and growth opportunities. • Work independently from strategy through execution, rather than relying only on external agencies or other teams. • Monitor results closely and take ownership of achieving agreed business KPIs. 🔷 Требования: • Proven professional experience in Growth Marketing, Performance Marketing, User Acquisition, CRM/Lifecycle Marketing, or a closely related role. • Strong hands-on experience managing digital campaigns and marketing platforms. • Experience with Google Ads and Meta Ads. • Hands-on experience with CRM marketing tools, automated campaigns, triggers, segmentation and push notifications. • Strong analytical skills and ability to work with performance data and KPIs. • Demonstrated ability to deliver measurable growth results, rather than only execute campaigns. • Experience working with mobile apps and app user acquisition.Strong Advantage • Previous experience in ride-hailing, mobility, delivery, marketplace, on-demand, or similar digital businesses. • Experience with high-frequency consumer apps. • Experience with attribution / MMP platforms such as Adjust. • Knowledge of ASO and app-store conversion optimization. Key Success Metrics Performance will be measured across both acquisition and customer lifecycle, including: • New users / new customers • Cost per acquisition / cost per first ride • CPI and conversion rates • Customer activation • Repeat usage and ride frequency • Customer retention • Reactivation of inactive users • Customer lifetime value (LTV) • ROAS / marketing efficiency • Growth in active customer base 🔷 Условия работы: Official salary (fix+bonus) Подробнее