All-in-One Concept — 6 января 2026 г. в 12:20:42.352
All-in-One Concept Russian marketplaces are changing their approach to international expansion, creating their own ecosystems there. Yesterday, RWB (Wildberries & Russ United Company) announced the launch of a new concept – the WB Travel service. Next month, they will begin operations in Egypt, with plans to expand to Turkey within the year. This expands the marketplace's geographic reach to new countries. Previously, the list included Belarus, Kazakhstan, Kyrgyzstan, Armenia, Uzbekistan, China, Georgia, Tajikistan, and the UAE. Furthermore, in November, it was announced that the company had signed a cooperation agreement with Ethiopian Investment Holdings, Ethiopia's largest investment holding. Meanwhile, the company's management is considering expanding into Oman, China, the Persian Gulf, the CIS, Latin America, and Africa. Meanwhile, other Russian marketplaces have chosen different paths to international expansion. For example, giant Ozon is focusing not on creating full-fledged local marketplaces from scratch, but on developing cross-border trade. Its model is to become a key logistics and trading platform between countries. Ozon is actively developing the supply of goods from Turkey and China to Russia and the CIS countries, building partnerships with local sellers and logistics operators. Currently, leading Russian marketplaces lack a unified approach to international expansion. While one strives to become a global retail ecosystem by copying and expanding its model, another operates as an international trade and logistics platform, focusing on simplifying cross-border trade. The remaining players are either postponing large-scale expansion or are experimenting with it in a targeted manner. #Russia #business